Athletic
Fund-Raising, Marketing and Promotions
This is a comprehensive, multi-faceted “nuts” and bolts”
approach that can provide you and your organization the tools necessary
to conduct creative fund-raising in your school or community. Kiss
the “bake sale” approach goodbye and focus on less events
with significantly increased results. General athletic department
fund-raising, sport specific fund-raising, general corporate partnerships,
special event corporate partnerships and creative multi-party sponsorships
will all be covered in the full seminar. Your organization will
learn how to measure your program benefits by studying such things
as the positive economic impact of your athletic program on your
institution and community.
Optional Components:
- Summer Athletic Camps
- Booster Clubs
- Fund raising for capital construction, planned giving, annual
fund-drives, and endowments
- Follow up consultation to ensure successful fundraising implementation

Building
a Booster Club (and boosting your current club)
Dr. Waggoner has 28 years of experience in starting, building and
operating booster clubs at all levels. The infrastructure, mission,
philosophy, control systems, activities, fund-raisers, expenditure
focus, membership and incentive systems for the beneficiaries and
membership are all vital components that need to be organized harmoniously
and communicated clearly in order for a successful booster club
to sustain itself over a protracted period of time and be an asset
rather than a liability to an organization, institution or program.
Building the right culture and environment within the booster club
is critical. This seminar also ties nicely with the seminar titled
Athletic Fund-Raising, Marketing and Promotions.

Summer
Athletic Camps
This seminar will focus on strategies, steps, procedures and protocols
designed to maximize a collegiate athletic program’s summer
camp activity and develop a comprehensive program which brings growth
and consistency. Components will include designing and tailoring
a camp model to match the ideals, philosophy and mission of the
institution. Strategies for maximizing summer camps as a fund-raiser
for the athletic program and the institution as a whole are explored.
Models can be constructed to balance the benefits of these camps
so it becomes a winning situation with incentive built in for the
institution, the athletic department, the specific sport and the
coach/camp director. Fund-raising for specific sports and the institution,
exposure for specific sport programs and the institution, networking
and the ability to attract and retain quality coaches are all specific
components of benefits that will be addressed. Strategies on comprehensive
programming and marketing will also be reviewed. This seminar also
fits nicely with the seminar titled Athletic Fund-Raising, Marketing
and Promotions.

Parent
Relations for Coaches
The primary focus is on the communication that takes place from
the various constituents commonly involved in a coach-athlete conflict.
These constituents include the coach, student-athlete, parent and
the administration. Communication of the roles and missions of the
school, the athletic program and the specific sport, as well as
an understanding of the coaches’ philosophy and expectations
are the foundation to build on. Once communication lines are well
established, it can keep conflicts at a minimum. When a conflict
does occur this foundation provides anchor points to begin discussion
regarding conflict resolution. Each constituent understanding the
roles they play and the lines of communication helps to minimize
conflicts and helps to solve them at the early stages. When approached
correctly the parties can all work toward a common objective and
use each other as advocates rather than adversaries. Some discussion
related to legal issues will be discussed as it relates to athletic
participation as a privilege and not a right. This seminar is great
to couple with Sportsmanship and Crowd Violence and/or Marketing
the Student-Athlete to College.

Sportsmanship
and Crowd Violence
The issues of sportsmanship and crowd violence will be addressed.
Understanding causes and developing proactive approaches and techniques
that minimize problems in these areas are the first steps. Concepts
in creating a culture where poor sportsmanship and crowd violence
are not accepted practices are additional important components.
Crowd education and defining roles of parents, students, athletes,
coaches, officials, and event management are also explored. Legal
issues related to event and facility management are additional key
components that will equip the athletic administrator. This seminar
is great to couple with Parent Relations for Coaches and/or Marketing
the Student-Athlete to College.

Legal
Issues in Athletics
A basic understanding of tort law will be discussed, as well as
the application of tort law to the everyday environment in today’s
athletic programs. Issues such as supervision, progression, risk
management, Title VII and hiring practices, contracts, drug testing,
product liability, facility design, management and risk assessment
will be discussed. Also, there will be discussion on substantive
vs procedural due process and how that applies to the concept that
athletic participation is a privilege and not a right. Title IX
issues will be touched upon, but there is a completely separate
seminar offered by RMACS on Title IX issues called Title IX---Contemporary
Issues and the Future.

Title IX
Contemporary Issues and the Future
This topic is always a dynamic issue. It is possibly one of the
most misunderstood laws athletic educators deal with on a regular
basis. A real understanding of this law and its application will
be addressed. A discussion of the current climate and issues debated
at the national level in the Office of Civil Rights in the Department
of Education will reveal the issues of controversy regarding Title
IX including, but not limited to the benefits, positive results
and the unintended consequences. Knowledge obtained from this seminar
will enable the athletic administrator to assess current gender
equity status and implement strategies and plans with confidence.
This empowers the administrator to be properly pro-active, but not
over-reactive.

Marketing
the High School Student-Athlete to College
This seminar will begin with outlining the current NCAA Clearinghouse/NCAA Elegibility Center
requirements and steps required of all graduating high school seniors
planning to compete at the college level. Then, the focus of this
seminar will take a shift toward the steps, procedures, protocols
and processes relative to marketing a prospective student-athlete
to potential college athletic recruiters. An understanding of what
college athletic recruiters are looking for, how to network those
potential recruiters and how to prepare yourself to be marketable
and noticed is important. Understanding of how to narrow the focus
on the type of college and level of competitiveness an athlete can
truly compete is important and tips on helping with this assessment
will be discussed. Roles of important “players” will
be explored including the prospective athlete, college recruiting
coach, high school coach, high school counselor and the parent.
Timelines and planning are also essential. Impacts of modern technology will also be addressed. This seminar, coupled
with the seminar on the NCAA Clearinghouse/NCAA Elegibility Center
will provide a package
to assure a higher level of success and streamline the college recruiting
process for prospective athletes, coaches, parents, and counselors.
Dr. Waggoner utilizes his background in teaching college freshman
level career education classes to take this seminar to another dimension.
This seminar also couples nicely with the seminar on the Comprehensive
Multi-Dimensional Student Athlete or Parent Relations for Coaches
or Sportsmanship and Crowd Violence.

The Comprehensive
Multi-Dimensional Student Athlete
This seminar is great for all levels of high school and college
student-athletes, but it is especially designed for high school
seniors or college freshman, as it provides tools that enable them
to adjust to college academics, athletics and social life in a more
efficient manner. This seminar applies values clarification, goal
setting, time management, communication, utilization of resources,
mental imagery, decision making processes, career education, study
skills, common stumbling blocks and more to academics, athletics
and the social dimension. The focus is how to make both academics
and athletics a high priority with the most minimal conflict with
each other and with the social dimension. The concept of “building
a resume” is implemented. The end result is a multi-dimensional
student-athlete-person. This maximizes the productivity of these
areas by combining them into one synergistic direction. Dr. Waggoner
utilizes his background in teaching college freshman career education
classes to elevate this seminar to another dimension. This seminar
goes well when coupled with the seminar titled “Marketing
the High School Student-Athlete to College.”

Building
a Comprehensive Program
This seminar will focus on the elements necessary for building any
specific athletic program or an entire athletic program. Specific
skill development and athletic programming are covered, but the
dimensions often ignored by many coaches are covered and the dots
are connected. These other important dimensions include, but are
not limited to Developing a philosophy, mission statement, and goals,
Academic and Personal Development of Student-Athletes, Recruiting/Retention,
Personnel Hiring and Management, Public Relations, Marketing, Fund-Raising,
and Promotions, and cultivation of relations with internal and external
constituents. Important Housekeeping items are covered including
budget, purchasing, risk management, transportation and travel logistics,
and facility logistics and organizational skills. Other skill development
and performance enhancement areas covered from an administrative
dimension are Mental/Motivational, strength and conditioning, stretching/flexibility,
injury prevention and treatment, recovery, practice, competition
schedule, in-season vs off-season.

Comprehensive
Athletic Program Evaluation
Consulting Services are available to combine an organization’s
mission, goals, objectives and philosophy with comprehensive athletic
program evaluation criteria. A process is developed using collaborative
input for the criteria and to conduct the evaluation. Additionally,
a template or tool is put in place that will help organizations
better understand the current programs they operate. Additionally,
organizations can use this methodology to determine what programs
to add, drop, emphasize or de-emphasize. Budget allocation methodology
can be tied to this process. Most importantly, it is tailored to
each specific organization.

Athletic
Facility Design, Management and Risk Assessment
Dr. Waggoner is published in the sport facility design and management
field and he has first hand experience in sports facility design
and management. Consulting services in this area are tailored to
meet the client’s needs.
Consultation on sport facility design is available and will take
all elements into consideration including, but not limited to user
groups, types of programming, Title IX, climate, codes, standards,
equipment, laundry and storage, as well as risk assessment needs.
For renovation projects coordination, communication and processes
are critical for facility use to be maintained by user groups as
construction takes place. This service is available for new facilities
or facilities with plans for additions and renovations.
Consultation on Sport Facility Management is also available, including
risk assessments of current sport facilities. These assessments
enable a facility manager to identify current areas of concern and
obtain recommendations for reconciling these areas.

Wrestling
Clinics
Dr. Waggoner has 9 years of competitive experience, 18 years of
coaching experience, and 28 years of experience as a teacher, coach,
and athletic administrator. Greg has coached at the high school
level and three levels of college (NAIA, NCAA D-II and NCAA D-I).
Coach Waggoner was a two-time NCAA D-II All-American and was a successful
coach at both the high school and college levels. Greg was the Head
Wrestling Coach for Western State College for 12 years and coached
several teams to Rocky Mountain Athletic Conference (RMAC) and Colorado
Collegiate Championship titles. His teams placed in the “top
ten” in the NCAA D-II five times and Waggoner was named Colorado
Collegiate Coach of the Year twice. Waggoner coached his wrestlers
to 29 All-American titles and two individual national champions.
He was also the Head Coach/Team Leader of a collegiate All-American/All-Star
team that toured Europe. Greg is currently the Chair of the NCAA
D-II Wrestling Committee. Coach Waggoner is a sought after and experienced
clinician. His clinics on “Basic Systems and Drills”,
“Counter Attacks”, “Leg Counters”, and “The
Multi-Dimensional Wrestler” are especially popular. These
clinics also go well with most any RMACS seminar, but they are especially
interrelated when coupled with seminars on Marketing a High School
Student-Athlete to College and the
seminar on the Comprehensive Multi-Dimensional Student-Athlete and
the seminar on Building a Comprehensive Program.

Expert Witness
Testimony
Dr. Waggoner has served as an “expert witness” in legal
testimony regarding topics that are athletic management or coaching
related. This is a special service available on a case by case basis.

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