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Marketing
the Athlete
“Greg is intelligent, organized and informed. Gunnison High
School utilizes his services for “Marketing the High School
Student-Athlete to College (including NCAA Clearinghouse steps)”
seminar. Our student-athletes and parents find the seminar very
helpful and enjoyable. The information helps our student-athlete
and parents organize their athletic college search as well as advice
on how to market themselves. Greg’s years of experience and
his sincere desire to help student-athletes makes this an excellent
seminar.”
Ms. Kim Cooper
Freshman and Senior Counselor
Gunnison High School (Colorado)
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Marketing
the High School Student-Athlete to College (including
NCAA and Clearinghouse)
(seminar/consulting)
| Overview: |
This seminar is most appropriate for any high
school level student-athlete, parent, coach, counselor and
administrator. Many high school student-athletes, parents,
coaches and counselors find it difficult to be educated to
the dynamic academic reform requirements of the NCAA and they
also find the recruiting process perplexing. Sometimes it
is late in the process before a full understanding of the
NCAA Clearinghouse/NCAA Elegibility Center
requirements or the marketing process is
fully understood. Having a more full understanding earlier
in the process will likely provide better opportunities and
more options for the student-athlete as them make decisions
on college selection and intercollegiate competition. The
process begins with the student-athlete’s freshman year
in high school.
Optional Components:
- Seminar on the Comprehensive, Multi-Dimensional Student-Athlete
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| Basic Seminar
Structure: |
| The seminar is designed into two basic areas.
It is highly recommended that both areas are presented to
the client, but it is not required. These seminars can be
delivered as evening sessions if the client desires.
Day One:
Part One:
9:00 A.M. to 12:00 Noon
- NCAA Clearinghouse/NCAA Elegibility Center
Requirements
- NCAA Clearinghouse/NCAA Elegibility Center
Protocols and Procedures
- Roles of all parties
- Student-Athlete
- Parent
- Coach
- Counselor
- College Recruiter
Part Two:
1:00 P.M. to 3:00 P.M.
- Marketing the Student-Athlete to College
- General overview of NCAA Recruiting rules
- General overview of the recruiting process
- Building a resume
- Networking
- Identifying prospective institutions and programs
- Academic ability and goals
- Athletic ability and goals
- Cultural and social environment
- Financial assessment
- Talent assessment
- Marketing process and tools
- Evaluating the institutions and the decision making process
- Expectations and adjustment techniques once the student-athlete
is in college
- Impacts of Modern Technology
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