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Fundraising

 

“Dr. Waggoner’s fund-raising seminar is innovative, time saving, and efficient. By implementing his ideas, our high school activities have dramatically cut the amount of time spent fund-raising, while increasing the amount of money brought in. I would highly recommend this seminar to anyone in the fund-raising arena.”

Mr. Lyle Wright
Athletic Director
Montrose High School (Colorado)
(Formerly Delta High School --- Colorado)

 

Athletic Fund-Raising, Marketing and Promotions
(speech/seminar/consulting)

Overview:

This is a comprehensive, multi-faceted “nuts” and bolts” approach that can provide you and your organization the tools necessary to conduct creative fund-raising in your school or community. Kiss the “bake sale” approach goodbye and focus on less events with significantly increased results.

General athletic department fund-raising, sport specific fund-raising, general corporate partnerships, special event corporate partnerships and creative multi-party sponsorships will all be covered in the full seminar. Your organization will learn how to measure your program benefits by studying such things as the positive economic impact of your athletic program on your institution and community.

Optional Components:

  • Summer Athletic Camps
  • Fund raising for capital construction, planned giving, annual fund-drives, and endowments
  • Follow up consultation to ensure successful fundraising implementation
Speech:

This topic can be delivered as a speech and will be tailored to your specific needs based on your specific level of progam fund-raising.

The speech will focus on:

  • Defining comprehensive fund-raising
  • How all your groups benefit
  • Dispelling myths and reducing anxiety
  • Applying sophisticated fund-raising techniques and strategies

This speech is typically delivered in a time frame of 30 minutes to two hours depending on the level of customization and client needs.


Basic Seminar Structure:

Prior to the seminar, the RMACS and you will be in direct contact so the RMACS can learn more about your organization and customize the seminar to your needs. Additionally, RMACS will request an inventory of current fund-raising programs and details to further understand the state of your organization.

This seminar is best presented over the course of three days.

Day One:

1:00 P.M. to 4:00 P.M.

  • Defining fund-raising and the purpose
  • Identifying key players
  • Constructing events and campaign templates
  • Overview of the legal ramifications
  • Obtaining a focus of the individual client

Day Two:

9:00 A.M. to 12:00 Noon and 1:00 P.M. to 4:00 P.M.

  • Obtaining tools for corporate partner campaigns
  • Designing process solicitation strategies
  • Closing deals
  • Key components of a successful fund-raising campaign
  • Fundraising Retention
  • Member roles

Day three:

9:00 A.M. to 12:00

The first two days are primarly focused on learning the tools that the RMACS applies all over America. Day three is when we really start to apply these techniques to your organization so you walk away armed with the skills you need to go forward with your successful fund-raising plans.

  • Creative advertising opportunities
  • Questions you should ask but rarely do ask
  • Discussing tools & techniques as they apply to your organization
  • Structuring your plan

 

* A condensed version of this seminar can be delivered in a single eight-hour day.